Economic power will shift to those who control distribution & social influence. Human exceptionalism in creativity will persist but AI will take over routine creative tasks.
With the rise of short-form content (through YouTube Shorts, TikTok, etc.), it seems as though the viewer’s connection with the creator is fading. After each scroll you are presented with an entirely new creator who is trying their best to keep you engaged. Within a matter of seconds you have decided whether you enjoy this creator’s content while moving on to the next. Quality seems to be the only metric that matters in today’s attention economy, and AI seems perfectly positioned to overtake the quality of our work since the algorithms of these sites are trained to know what we viewers crave. The best human-creators can do is to study these algorithms to figure out what people want to see/hear. But what happens when they have to directly compete against the algorithms? By that I mean, what happens when Google, Spotify, etc. begin utilizing creative AI tools, deepfake technology, and AI-generated art to create their own content for their platforms. These companies understand their viewers better than anyone, and can even boost their AI-generated content above human-created content. In this scenario, they wouldn’t have to split revenue with human creators, and they would have complete control over the information that is spread on their sites. I fear that the creator economy will be dominated by AI as viewers put more and more emphasis on the content of the creation, and not the creator.
I agree that the power shifts away from creators to the platforms that control the algos. Creators now have to do more than create. They have to wield online influence and know their algo optimization tricks.
The section on wage pressure among creators and the growing importance of content discovery really got me thinking. It's incredible how AI is reshaping the creative landscape. The idea that authentic human-created art will continue to thrive despite AI's rise is reassuring. There's something special about human creativity that can't be replicated: the connection artists like Banksy have with their audience.
But in an increasingly digital world, artists’ connections are fading. The human touch may become irrelevant at some point as the sophistication and creativity of AIs continues to grow to a point where it is indistinguishable from humans.
Thanks for sparking my interest in this topic. I'm excited to learn more and see how things unfold in the future.
Value of creative content will keep shifting determined by access to/availability of required creative skill(s) and in turn reflected in returns/wages.The seemingly "unfair" influence of influencers in reaching audiences is perhaps more in entertainment oriented content? But to an extent true even in pre-AI times when for example looks and image built less talented actors into "superstars" over better actors. "Routine creative tasks" is an interesting phrase! An oxymoron maybe ☺. The Wharton study shows consumer preference for human creations over AI's......but how will we know? Seem to vaguely remember reading recently about talk of watermarking AI generations but not sure if I did. Right now intuition seems to be distinctly human but who knows! And personalised film endings, musical arrangements.......don't find the idea exciting I'm afraid 😒 perhaps it's my age but I just want to enjoy a soulful music concert or put my feet up and watch a good movie.......
With the rise of short-form content (through YouTube Shorts, TikTok, etc.), it seems as though the viewer’s connection with the creator is fading. After each scroll you are presented with an entirely new creator who is trying their best to keep you engaged. Within a matter of seconds you have decided whether you enjoy this creator’s content while moving on to the next. Quality seems to be the only metric that matters in today’s attention economy, and AI seems perfectly positioned to overtake the quality of our work since the algorithms of these sites are trained to know what we viewers crave. The best human-creators can do is to study these algorithms to figure out what people want to see/hear. But what happens when they have to directly compete against the algorithms? By that I mean, what happens when Google, Spotify, etc. begin utilizing creative AI tools, deepfake technology, and AI-generated art to create their own content for their platforms. These companies understand their viewers better than anyone, and can even boost their AI-generated content above human-created content. In this scenario, they wouldn’t have to split revenue with human creators, and they would have complete control over the information that is spread on their sites. I fear that the creator economy will be dominated by AI as viewers put more and more emphasis on the content of the creation, and not the creator.
I agree that the power shifts away from creators to the platforms that control the algos. Creators now have to do more than create. They have to wield online influence and know their algo optimization tricks.
The section on wage pressure among creators and the growing importance of content discovery really got me thinking. It's incredible how AI is reshaping the creative landscape. The idea that authentic human-created art will continue to thrive despite AI's rise is reassuring. There's something special about human creativity that can't be replicated: the connection artists like Banksy have with their audience.
But in an increasingly digital world, artists’ connections are fading. The human touch may become irrelevant at some point as the sophistication and creativity of AIs continues to grow to a point where it is indistinguishable from humans.
Thanks for sparking my interest in this topic. I'm excited to learn more and see how things unfold in the future.
Value of creative content will keep shifting determined by access to/availability of required creative skill(s) and in turn reflected in returns/wages.The seemingly "unfair" influence of influencers in reaching audiences is perhaps more in entertainment oriented content? But to an extent true even in pre-AI times when for example looks and image built less talented actors into "superstars" over better actors. "Routine creative tasks" is an interesting phrase! An oxymoron maybe ☺. The Wharton study shows consumer preference for human creations over AI's......but how will we know? Seem to vaguely remember reading recently about talk of watermarking AI generations but not sure if I did. Right now intuition seems to be distinctly human but who knows! And personalised film endings, musical arrangements.......don't find the idea exciting I'm afraid 😒 perhaps it's my age but I just want to enjoy a soulful music concert or put my feet up and watch a good movie.......